Cookie Policy

Last updated: June 2026

Cookies are small text files that a website stores in your browser to remember preferences or track usage. This page explains how Hitohira uses cookies and how you can manage your preferences.

1. Cookie Categories We Use

Necessary Cookies
These cookies are required for the website to function correctly. They include storage of your language preference and consent status. They do not require your permission and cannot be switched off without affecting core site functionality.

Analytics Cookies
The Site uses Google Analytics 4 (loaded via Google Tag Manager) to collect anonymous, aggregated usage data including page views, visit duration, and device type. This data helps us understand which content is most useful so we can improve the experience. These cookies are activated only after you provide consent.

Advertising Cookies
The Site displays advertisements provided by Google AdSense. If you consent to advertising cookies, AdSense may show you personalized ads based on your browsing history across sites. If you decline advertising cookies, you will still see advertisements, but they will be non-personalized.

2. Google Consent Mode v2

The Site uses Google Consent Mode v2. Before you express a preference via our cookie banner, all non-necessary cookies default to off. This means Google Analytics 4 and AdSense can only perform modeled data aggregation before consent is granted — no tracking cookies are placed on your device.

3. Quiz Data Protection

We never use your quiz results, personality type, or any psychological label for advertising targeting via cookies or any other tracking mechanism. Even if you consent to advertising cookies, our GTM configuration ensures that result page URLs are automatically scrubbed of type codes before being sent to any advertising system.

4. How to Manage Cookies

You can manage your cookie preferences in several ways:
- Site cookie banner: Choose to accept or decline when you first visit, and revisit your preference at any time using the Cookie Settings link in the site footer.
- Browser settings: Most browsers allow you to view, delete, or block cookies. Consult your browser's documentation for instructions.
- Google Ads Settings: Manage Google's personalized advertising preferences at https://adssettings.google.com.

Please note that disabling certain cookies may affect site functionality. For example, your language preference may not be remembered between visits.

5. Contact Us

If you have questions about this Cookie Policy, please reach out via the Contact page.